How to integrate Adobe Commerce, Instagram, and Snappy Commerce to create a perfect shopping experience for your customers

Customer Experience 18 de mar. de 2023

The use of e-commerce has accelerated in recent years, and trends indicate that this will only continue to grow. As a result, virtual commerce portals and technological tools – such as artificial intelligence – are a focal point for today's companies, which are becoming increasingly digital.

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What are Snappy Commerce, Adobe Commerce, and Instagram?

Snappy Commerce is a startup company dedicated to creating and commercializing virtual assistants. Since 2017, they have positioned themselves as a key player in their field in Latin America, as well as in Spain, Portugal, and the United States. Snappy works with brands of all sizes, providing adaptable virtual assistants to fit the needs of their clients. Additionally, they have native integration with many e-commerce platforms, including Adobe Commerce.

Adobe Commerce (formerly Magento) is one of the biggest open-source e-commerce platforms used to create and manage online stores. It offers a wide variety of features and tools to help online merchants create and manage their stores, including inventory management, payment processing, shipping integration, design customization, sales reporting and analysis, and much more. With its highly customizable architecture and large developer community, Adobe Commerce has become a popular choice for merchants looking for a robust and scalable solution for their online businesses.

Instagram is a social network which allows users to capture, edit, and post images and short videos online. It was founded in 2010 and is owned by Facebook. Since then, it has become one of the most popular social media apps, with over one billion monthly active users worldwide. Instagram also offers social features such as following other users, tagging friends in posts, and sharing comments and likes on posts.

How can I integrate these three tools?

There are plenty of opportunities available if you have an Adobe Commerce store with a virtual assistant from Snappy Commerce. But to start off, you need to know how to integrate these tools together, and the following steps will give you a foundation on how to do just that.

  1. Connect your Adobe Commerce account with your Instagram account: To do this, you must go to the Instagram settings page and look for the third-party apps section. Then, add Adobe Commerce as an authorized application.
  2. Configure the chatbot: First, you must register and log in to your Snappy Commerce account. Then, you can create a new chatbot and configure it to integrate with Adobe Commerce and Instagram.
  3. Create a conversation flow: Once you have configured the chatbot, you must create a conversation flow that allows users to make purchases through Instagram. This may include searching for products, selecting options, making payments, and completing the purchase.
  4. Implement the chatbot on Instagram: Finally, you must implement the chatbot on Instagram. To do this, you must add a link to your chatbot on your Instagram profile and promote it through your posts and stories.

We know that integrating your chatbot with Adobe Commerce and Instagram involves following a series of processes. If you have doubts about implementation, obtaining credentials, or other functions, you can reach out to us to find out more.

The importance of integrating Instagram, Adobe Commerce, and Snappy and the benefits for e-commerce stores

Virtual assistant platforms and their technologies are increasing in popularity because of the significant benefits they can provide to online businesses. Integration between these three portals can be of great help to enhance a brand's reputation and image, and provide the necessary technological leap to stay ahead of your competitors.

The integration of a chatbot with Adobe Commerce and Instagram can offer many advantages and solutions for companies, some of them include:

  • Improved shopping experience: A chatbot integrated with Adobe Commerce and Instagram can help improve your overall shopping experience. Users can make purchases directly from Instagram without having to leave the platform, reducing friction and increasing customer satisfaction.
  • Increased efficiency: A chatbot can automatically answer frequently asked questions from customers, saving time and resources for your business. Additionally, users can make purchases without having to wait to speak with a customer service representative, increasing efficiency and reducing response time.
  • Increased sales: A chatbot integrated with Adobe Commerce and Instagram can increase sales by providing users with a faster and easier shopping experience. Additionally, a chatbot can send personalized messages to users to promote products and increase your average order value.
  • Improved data: By integrating a chatbot with Adobe Commerce and Instagram, companies can gather valuable information about their customers, such as their buying preferences and online behavior. This information can be used to improve the shopping experience and help to make informed decisions about marketing strategy and sales initiatives.

Tools and additional resources to boost your e-commerce

Creating an e-commerce store can be easy, but the challenge lies in promoting your brand and differentiating it from the competition. As a result, you need to use the available tools wisely to take your brand to success.

There are many tools and resources available to enhance your online business. Here are some of the most popular ones:

  • E-commerce platforms: E-commerce platform like Adobe Commerce allows you to create and manage your online store effectively.
  • Payment tools: PayPal, Stripe, and Mollie are examples of tools that enable you to accept payments for your online business securely.
  • Email marketing: Mailchimp, Sendinblue, and Constant Contact, among others, are programs that allow you to send segmented emails to your entire customer base.
  • Data analysis: Google Analytics and Mixpanel are examples of tools used to analyze the traffic and behavior of your customers on your website.
  • Social media: Facebook, Instagram, TikTok, and Twitter, among many others, facilitate the promotion of your online store and allow you to reach a broader audience and some of these allow you to have a store within their system.
  • Chatbots: Companies that provide virtual assistant services with Artificial Intelligence, like Snappy Commerce, enhance the interaction with your customers through real-time conversations on your website and social networks.
  • SEO tools: Google Search Console and Blink SEO help to optimize your website for search engines and improve your ranking in search results.

These are just some examples of tools and resources you can use to enhance your online business. The choice of the right tools will depend on your specific goals and needs.


Conversational commerce is becoming the protagonist of the way we shop online. Taking advantage of this can be the difference between your business being successful and just being another fish in the sea. Using these tools will help you sail from red seas into blue waters, where you will be able to position yourself as a valuable choice for potential loyal customers. The digital era is here to stay, and it is up to you to decide whether to remain stagnant or take accelerated steps towards success. Reach out to us today if you want to learn more about how you can start using Artificial Intelligence and chatbots to grow your business.

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Miguel Trujillo

Periodista, marketer digital y programador en proceso. Digital Marketing Content Creator en Snappy Commerce. Amante de los animales, la música, la historia, los viajes y el mundo digital.

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